diff --git a/frontend/src/components/workflow/nodes/StartNode.jsx b/frontend/src/components/workflow/nodes/StartNode.jsx
index 327475c..3a4907f 100644
--- a/frontend/src/components/workflow/nodes/StartNode.jsx
+++ b/frontend/src/components/workflow/nodes/StartNode.jsx
@@ -8,10 +8,11 @@ import { Handle, Position } from 'reactflow'
  * - selected: Boolean (Node ist ausgewählt)
  */
 export function StartNode({ data, selected }) {
+  const title = (data.analysis_title || '').trim()
   return (
     <div className={`workflow-node start-node ${selected ? 'selected' : ''}`}>
       <div className="node-icon">🚀</div>
-      <div className="node-label">{data.label || 'Start'}</div>
+      <div className="node-label">{title || data.label || 'Start'}</div>
 
       {/* Nur Source Handle (kein Target, da Einstiegspunkt) */}
       <Handle
diff --git a/frontend/src/config/analysisCategories.js b/frontend/src/config/analysisCategories.js
new file mode 100644
index 0000000..f942055
--- /dev/null
+++ b/frontend/src/config/analysisCategories.js
@@ -0,0 +1,21 @@
+/** DB `ai_prompts.category` – Reihenfolge der Gruppen in der KI-Analyse-Navigation */
+
+export const ANALYSIS_CATEGORY_ORDER = [
+  'körper',
+  'ernährung',
+  'training',
+  'schlaf',
+  'vitalwerte',
+  'ziele',
+  'ganzheitlich',
+]
+
+export const ANALYSIS_CATEGORY_LABELS = {
+  körper: 'Körper',
+  ernährung: 'Ernährung',
+  training: 'Training',
+  schlaf: 'Schlaf',
+  vitalwerte: 'Vitalwerte',
+  ziele: 'Ziele',
+  ganzheitlich: 'Ganzheitlich',
+}
diff --git a/frontend/src/pages/Analysis.jsx b/frontend/src/pages/Analysis.jsx
index c8f8317..53dac0b 100644
--- a/frontend/src/pages/Analysis.jsx
+++ b/frontend/src/pages/Analysis.jsx
@@ -3,6 +3,10 @@ import { Brain, Trash2, ChevronDown, ChevronUp } from 'lucide-react'
 import { Link } from 'react-router-dom'
 import { api } from '../utils/api'
 import { getWorkflowDisplayContent } from '../utils/workflowDisplay'
+import {
+  ANALYSIS_CATEGORY_ORDER,
+  ANALYSIS_CATEGORY_LABELS,
+} from '../config/analysisCategories'
 import { useAuth } from '../context/AuthContext'
 import Markdown from '../utils/Markdown'
 import UsageBadge from '../components/UsageBadge'
@@ -15,19 +19,6 @@ const SLUG_LABELS = {
   pipeline: '🔬 Mehrstufige Gesamtanalyse'
 }
 
-/** DB `ai_prompts.category` – Reihenfolge der Gruppen in der Analyse-Navigation */
-const ANALYSIS_CATEGORY_ORDER = ['körper', 'ernährung', 'training', 'schlaf', 'vitalwerte', 'ziele', 'ganzheitlich']
-
-const ANALYSIS_CATEGORY_LABELS = {
-  körper: 'Körper',
-  ernährung: 'Ernährung',
-  training: 'Training',
-  schlaf: 'Schlaf',
-  vitalwerte: 'Vitalwerte',
-  ziele: 'Ziele',
-  ganzheitlich: 'Ganzheitlich',
-}
-
 function sortAnalysisCategoryKeys(keys) {
   return [...keys].sort((a, b) => {
     const na = String(a).toLowerCase()
@@ -87,7 +78,8 @@ function InsightCard({ ins, onDelete, defaultOpen=false, prompts=[] }) {
 
   // Find matching prompt to get display_name
   const prompt = prompts.find(p => p.slug === ins.scope)
-  const displayName = prompt?.display_name || SLUG_LABELS[ins.scope] || ins.scope
+  const displayName =
+    prompt?.display_name || prompt?.name || SLUG_LABELS[ins.scope] || ins.scope
 
   // Use already-parsed metadata
   const metadata = metadataRaw
@@ -546,9 +538,10 @@ export default function Analysis() {
           {canUseAI && pipelinePrompts.length > 0 && (
             <>
               <p style={{fontSize:13,color:'var(--text2)',marginBottom:14,lineHeight:1.6}}>
-                Zuerst die <strong>Kategorie</strong> wählen (Chip-Leiste bzw. Seitenleiste). Alle Pipeline-Analysen
-                dieser Kategorie erscheinen im Detailbereich (rechts auf Desktop, darunter auf Mobil).
-                Kategorien kommen aus dem Feld „Kategorie“ beim jeweiligen Prompt im Admin.
+                Zuerst die <strong>Kategorie</strong> wählen (Chip-Leiste bzw. Seitenleiste). Alle{' '}
+                <strong>Pipeline- und Workflow-Auswertungen</strong> dieser Kategorie erscheinen im Detailbereich
+                (rechts auf Desktop, darunter auf Mobil). Bei Workflows legst du Kategorie, Titel und Kurztext in der{' '}
+                <strong>Start-Node</strong> des Workflow-Editors fest; bei Pipelines im Admin unter KI-Prompts.
               </p>
               <div className="analysis-split">
                 <div className="analysis-split__nav-wrap">
@@ -649,9 +642,9 @@ export default function Analysis() {
 
           {canUseAI && pipelinePrompts.length === 0 && (
             <div className="empty-state">
-              <p>Keine aktiven Pipeline-Prompts verfügbar.</p>
+              <p>Keine aktiven Pipeline- oder Workflow-Auswertungen verfügbar.</p>
               <p style={{fontSize:12,color:'var(--text3)',marginTop:8}}>
-                Erstelle Pipeline-Prompts im Admin-Bereich unter Admin → KI-Prompts.
+                Pipelines und Workflows werden im Admin unter KI-Prompts bzw. Workflow-Editor angelegt.
               </p>
             </div>
           )}
@@ -675,7 +668,10 @@ export default function Analysis() {
                       onClick={() => setHistoryScopePick(scope)}
                       aria-current={activeHistoryScope === scope ? 'page' : undefined}
                     >
-                      {prompts.find(pr => pr.slug === scope)?.display_name || SLUG_LABELS[scope] || scope}
+                      {(() => {
+                        const pr = prompts.find((p) => p.slug === scope)
+                        return pr?.display_name || pr?.name || SLUG_LABELS[scope] || scope
+                      })()}
                       <span className="muted" style={{ fontSize: 12 }}> ({grouped[scope].length})</span>
                     </button>
                   ))}
diff --git a/frontend/src/pages/WorkflowEditorPage.jsx b/frontend/src/pages/WorkflowEditorPage.jsx
index c85f23b..42a875a 100644
--- a/frontend/src/pages/WorkflowEditorPage.jsx
+++ b/frontend/src/pages/WorkflowEditorPage.jsx
@@ -22,6 +22,28 @@ import { InlineTemplateEditor } from '../components/workflow/panels/InlineTempla
 import { Toast } from '../components/Toast'
 import { ConfirmDialog } from '../components/ConfirmDialog'
 import '../styles/workflowEditor.css'
+import {
+  ANALYSIS_CATEGORY_ORDER,
+  ANALYSIS_CATEGORY_LABELS,
+} from '../config/analysisCategories'
+
+/** Aus Start-Node → Felder für Analyse-UI / ai_prompts (display_name, description, category) */
+function getWorkflowAnalysisPublishFields(nodes, fallbackName) {
+  const start = nodes.find((n) => n.type === 'start')
+  const d = start?.data || {}
+  const title =
+    String(d.analysis_title ?? '').trim() ||
+    String(fallbackName ?? '').trim() ||
+    'Workflow'
+  const description = String(d.analysis_description ?? '').trim()
+  const category =
+    String(d.analysis_category ?? 'ganzheitlich').toLowerCase().trim() || 'ganzheitlich'
+  return {
+    display_name: title,
+    description: description || null,
+    category,
+  }
+}
 
 // Node-Type Mapping
 const nodeTypes = {
@@ -45,7 +67,6 @@ export default function WorkflowEditorPage() {
   const selectedNode = selectedNodeId ? nodes.find(n => n.id === selectedNodeId) : null
   const [currentPrompt, setCurrentPrompt] = useState(null)
   const [workflowName, setWorkflowName] = useState('Neuer Workflow')
-  const [workflowDescription, setWorkflowDescription] = useState('')
   const [validationErrors, setValidationErrors] = useState([])
   const [validationWarnings, setValidationWarnings] = useState([])
   const [loading, setLoading] = useState(false)
@@ -103,16 +124,26 @@ export default function WorkflowEditorPage() {
   }, [])
 
   const handleAddNode = (nodeType) => {
-    const newNode = {
+    const base = {
       id: `node_${nodeIdCounter++}`,
       type: nodeType,
       position: { x: 250, y: 100 + nodes.length * 100 },
       data: {
-        label: `${nodeType.charAt(0).toUpperCase() + nodeType.slice(1)} ${nodeIdCounter - 1}`
+        label: `${nodeType.charAt(0).toUpperCase() + nodeType.slice(1)} ${nodeIdCounter - 1}`,
+      },
+    }
+    if (nodeType === 'start') {
+      base.data = {
+        label: 'Start',
+        analysis_title:
+          workflowName && workflowName !== 'Neuer Workflow'
+            ? workflowName
+            : '',
+        analysis_description: '',
+        analysis_category: 'ganzheitlich',
       }
     }
-
-    setNodes((nds) => [...nds, newNode])
+    setNodes((nds) => [...nds, base])
   }
 
   const handleNodeUpdate = (nodeId, updates) => {
@@ -152,13 +183,20 @@ export default function WorkflowEditorPage() {
       })
       console.log('📊 Serialized graph_data:', graph_data)
 
+      const { display_name, description, category } = getWorkflowAnalysisPublishFields(
+        nodes,
+        workflowName
+      )
+
       if (currentPrompt) {
         // Update existing
         console.log('📝 Updating existing workflow:', currentPrompt.id)
         await api.updateUnifiedPrompt(currentPrompt.id, {
           type: 'workflow',
           name: workflowName,
-          description: workflowDescription,
+          display_name,
+          description: description ?? undefined,
+          category,
           graph_data
         })
         setToast({ message: '✅ Workflow gespeichert!', type: 'success' })
@@ -168,7 +206,9 @@ export default function WorkflowEditorPage() {
         const result = await api.createUnifiedPrompt({
           type: 'workflow',
           name: workflowName,
-          description: workflowDescription,
+          display_name,
+          description: description ?? undefined,
+          category,
           graph_data
         })
         console.log('✅ Workflow created:', result)
@@ -203,11 +243,30 @@ export default function WorkflowEditorPage() {
       const { nodes: loadedNodes, edges: loadedEdges } = deserializeFromWorkflowGraph(prompt.graph_data)
       console.log('🎯 Deserialized:', { nodes: loadedNodes, edges: loadedEdges })
 
-      setNodes(loadedNodes)
+      const mergedNodes = loadedNodes.map((n) => {
+        if (n.type !== 'start') return n
+        const hasStoredTitle = Object.prototype.hasOwnProperty.call(n.data || {}, 'analysis_title')
+        return {
+          ...n,
+          data: {
+            label: n.data?.label || 'Start',
+            ...n.data,
+            analysis_title: hasStoredTitle
+              ? n.data.analysis_title
+              : (prompt.display_name || prompt.name || ''),
+            analysis_description: Object.prototype.hasOwnProperty.call(n.data || {}, 'analysis_description')
+              ? n.data.analysis_description
+              : (prompt.description || ''),
+            analysis_category:
+              (n.data?.analysis_category || prompt.category || 'ganzheitlich').toLowerCase(),
+          },
+        }
+      })
+
+      setNodes(mergedNodes)
       setEdges(loadedEdges)
       setCurrentPrompt(prompt)
       setWorkflowName(prompt.name)
-      setWorkflowDescription(prompt.description || '')
 
       // nodeIdCounter aktualisieren
       const maxId = Math.max(
@@ -242,7 +301,6 @@ export default function WorkflowEditorPage() {
       setEdges([])
       setCurrentPrompt(null)
       setWorkflowName('Neuer Workflow')
-      setWorkflowDescription('')
       setSelectedNodeId(null)
       navigate('/workflow-editor/new')
     }
@@ -342,7 +400,8 @@ export default function WorkflowEditorPage() {
           type="text"
           value={workflowName}
           onChange={(e) => setWorkflowName(e.target.value)}
-          placeholder="Workflow-Name"
+          placeholder="Interner Workflow-Name (Slug-Basis)"
+          title="Technischer Name in der Datenbank. Den sichtbaren Titel für die KI-Analyse setzt du in der Start-Node."
           style={{ flex: 1, padding: '8px', borderRadius: '4px', border: '1px solid var(--border)' }}
         />
 
@@ -495,9 +554,88 @@ export default function WorkflowEditorPage() {
               </div>
             )}
 
+            {/* Start-Node: Metadaten für KI-Analyse (wie Pipeline: display_name, description, category) */}
+            {selectedNode.type === 'start' && (
+              <div className="config-section" style={{ marginBottom: 20 }}>
+                <h3 style={{ margin: '0 0 10px', fontSize: 15 }}>Anzeige in KI-Analyse</h3>
+                <p style={{ fontSize: 12, color: 'var(--text3)', lineHeight: 1.5, marginBottom: 12 }}>
+                  Titel, Kurzbeschreibung und Kategorie erscheinen auf der Analyse-Seite, im Verlauf und in der
+                  Kategorie-Navigation – analog zu Pipeline-Prompts im Admin.
+                </p>
+                <label style={{ display: 'block', marginBottom: 6, fontWeight: 600, fontSize: 13 }}>
+                  Titel (sichtbar für Nutzer)
+                </label>
+                <input
+                  type="text"
+                  value={selectedNode.data.analysis_title ?? ''}
+                  onChange={(e) =>
+                    handleNodeUpdate(selectedNode.id, { analysis_title: e.target.value })
+                  }
+                  placeholder="z. B. Ganzheitliche Auswertung"
+                  style={{
+                    width: '100%',
+                    padding: '8px',
+                    borderRadius: '4px',
+                    border: '1px solid var(--border)',
+                    background: 'var(--surface)',
+                    color: 'var(--text1)',
+                    fontSize: '14px',
+                    marginBottom: 12,
+                  }}
+                />
+                <label style={{ display: 'block', marginBottom: 6, fontWeight: 600, fontSize: 13 }}>
+                  Kurzbeschreibung (optional)
+                </label>
+                <textarea
+                  value={selectedNode.data.analysis_description ?? ''}
+                  onChange={(e) =>
+                    handleNodeUpdate(selectedNode.id, { analysis_description: e.target.value })
+                  }
+                  placeholder="Ein Satz, worum es bei dieser Auswertung geht …"
+                  rows={4}
+                  style={{
+                    width: '100%',
+                    padding: '8px',
+                    borderRadius: '4px',
+                    border: '1px solid var(--border)',
+                    background: 'var(--surface)',
+                    color: 'var(--text1)',
+                    fontSize: '13px',
+                    lineHeight: 1.5,
+                    marginBottom: 12,
+                    resize: 'vertical',
+                  }}
+                />
+                <label style={{ display: 'block', marginBottom: 6, fontWeight: 600, fontSize: 13 }}>
+                  Kategorie
+                </label>
+                <select
+                  value={selectedNode.data.analysis_category || 'ganzheitlich'}
+                  onChange={(e) =>
+                    handleNodeUpdate(selectedNode.id, { analysis_category: e.target.value })
+                  }
+                  style={{
+                    width: '100%',
+                    padding: '8px',
+                    borderRadius: '4px',
+                    border: '1px solid var(--border)',
+                    background: 'var(--surface)',
+                    color: 'var(--text1)',
+                    fontSize: '14px',
+                  }}
+                >
+                  {ANALYSIS_CATEGORY_ORDER.map((key) => (
+                    <option key={key} value={key}>
+                      {ANALYSIS_CATEGORY_LABELS[key] || key}
+                    </option>
+                  ))}
+                </select>
+              </div>
+            )}
+
             {/* Basis-Konfiguration */}
             <div className="config-section">
-              <label>Node-Name</label>
+              <label>Node-Name {selectedNode.type === 'start' && '(auf dem Canvas)'}</label>
               <input
                 type="text"
                 value={selectedNode.data.label || ''}
diff --git a/frontend/src/utils/workflowSerializer.js b/frontend/src/utils/workflowSerializer.js
index f60dcbc..f9162ca 100644
--- a/frontend/src/utils/workflowSerializer.js
+++ b/frontend/src/utils/workflowSerializer.js
@@ -42,6 +42,12 @@ export function serializeToWorkflowGraph(nodes, edges, metadata = {}) {
     ...(node.type === 'end' && {
       output_mode: node.data.output_mode || 'auto',
       template: node.data.template || null
+    }),
+
+    ...(node.type === 'start' && {
+      analysis_title: node.data.analysis_title || '',
+      analysis_description: node.data.analysis_description || '',
+      analysis_category: node.data.analysis_category || 'ganzheitlich',
     })
   }))
 
@@ -105,6 +111,12 @@ export function deserializeFromWorkflowGraph(jsonbData) {
       ...(node.type === 'end' && {
         output_mode: node.output_mode || 'auto',
         template: node.template || null
+      }),
+
+      ...(node.type === 'start' && {
+        analysis_title: node.analysis_title || '',
+        analysis_description: node.analysis_description || '',
+        analysis_category: node.analysis_category || 'ganzheitlich',
       })
     }
   }))